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53 lines
2.3 KiB
HTML
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<h1>20070702 - Market Research</h1>
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<br>
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As a Massively Multiplayer Online Game (MMOG) of a new genre, Atom is swimming in uncharted waters.
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Here are some notes on the MMOG market (mid 2006) from the <a href="/web/20100821214503/http://www.mmogchart.com/">MMOG Chart</a>.
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<br>
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<ol>
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<li>12 million active MMOG subscriptions and growing fast.
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<li>Roll Playing Games (RPG) are a majority of market, 93.5%.
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<li>FPS has 0.3% of market at 37,000 players.
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<li>Other has 2.2% of market at 275,000 players.
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<li>My guess is that the fantasy RPG side of online games is saturated, yet the growth for other types of games is possible.
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<li>Key note from "GENERAL ANALYSIS" section in website, MMOG populations tend to follow hyperbolic or parabolic curves,
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with the most dramatic effect immediately after launch, so a good launch is very important!
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</ol>
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<br>
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Looking at a recient non-RPG game, Auto Assault, which targeted the niche market of automotive combat.
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Moral of this story, don't develop for a niche market using the high cost standard movie like game development model.
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Having 10,000 yearly subscribers at 1/12 the price would be fine for a single independent developer.
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<ol>
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<li>Released Apr/2006, had 11,000 subscribers.
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<li>They charge about $15/month (or $180/year).
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<li>Which would be about $1.9 million a year in income.
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<li>As of July/2007, they are shutting down.
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</ol>
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<b>ESA Data</b>
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The <a href="http://www.theesa.com/facts/gamer_data.php">ESA</a> has some great stats on the game market.<br>
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<ol><li>69% of American heads of households play games.
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<li>7.6 hours/week played on average for males.
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<li>44% of most frequent game players play online.
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</ol>
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<b>MMORPG Data</b>
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With the majority of online players playing the genre, MMORPG should represent the worst case in server load in terms of hours per week per player online.
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From <a href="http://www.nickyee.com/daedalus/archives/000758.php">The Daedalus Project</a>.<br><br>
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<ol>
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<li>Average online player plays 21.9 hours/week.
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<li>Which would be over 90 hours a month.
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<li>So over 1/8 of the time they are playing the game.
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</ol>
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</div></body></html>
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